Client: AR SaaS business raising $10m series A in EMEA, APAC and the US
Intervention: Building business plan, financial model (incl. new revenue model, pricing, client tiering, use of proceeds), pitch decks, rehearsals with executive team and taking part in investor meetings
Deliverables: 5y Business plan and financial model (incl. valuation); Pitch decks for investors in US, APAC and EMEA; Acting as Interim Head of Strategy and Finance in investor due diligence meetings
Fund Of Funds Launch
Venture Capital
Client: Team looking to launch VC Fund of Funds
Intervention: Building, onboarding, and upskilling team; setting up and coordinating operations; building project planning, financial plan and communication strategy; drafting pitching materials to angel investors and LPs; attending meetings with steering committee members and contractors (lawyers, communication agencies, event planners, etc.); knowledge management
Deliverables: Reading materials and business introductions; Lean and effective operations; Budget and financial plan; Event curation and communication plan; Smooth coordination within the team
Go-To-Market
Performing Arts
Client: Newly founded dance company looking to develop partnerships, revenues, and online visibility
Intervention: Market study, competitive benchmarking, communication and branding strategy (online & offline), marketing strategy, interview preparation, partnership strategy
Deliverables: Target verticals (clients & partners); Branding (messaging & visuals); Strategic plan to build and nurture business relationships; Business training; Cost effective operational, marketing and networking tools; Business introductions
Industry Analysis
EdTech
Client: EdTech startup with a non-profit arm looking to diversify funding, understand competition and build partnerships through better industry understanding
Intervention: Current industry structure analysis, ecosystem mapping (e.g., grant providers, incumbents, new entrants, distributors etc.), market trends analysis, case studies on notable industry players (history, success drivers etc.)
Deliverables: Competitive landscape; Adjacent categories analysis; List of potential partners; List of relevant public bodies; Alternative funding options
Market Analysis
Augmented Reality
Client: AR marketplace looking to invest in R&D to develop new product and revenue model ahead of fund raise
Intervention: Addressable segments and sub-segment analysis, competitive analysis, market sizing
Deliverables: List of target segments and sub-segments based on market size and expected 5-10y growth to steer outbound marketing strategy; Live session with all employees on identified opportunities per vertical and how to address them
Partnership Building
Social Impact
Client: Social impact organization supporting women startup founders through storytelling and community building looking to re-build momentum
Intervention: Clarifying organization core values and mission, conducting market study, and using system thinking to identify potential partners in adjacent categories, workshopping with founder to develop value proposition, narrative and partnership building strategy
Deliverables: List of prospective partners worldwide in untapped sectors (e.g. academia, SMEs) and clear pitch to approach them
New Product
Fintech
Client: Fintech high-growth scaleup considering product expansion into new category
Deliverables: Executive note to C-level highlighting: Pros and cons of new product given regulatory and licensing requirements; Go-to-market strategy (timeline, distribution, pilot structuring)
Business Model design
EdTech
Client: EdTech startup with a non-profit arm and solid MVP looking to design for-profit arm business model
Intervention: Products comparison, competitive benchmarking, and barriers to entry analysis; use cases analysis, value proposition development and business model canvas building
Deliverables: Workshops with CEO to develop use cases and business model canvas; Business model benchmark; Use cases and respective value proposition list; Marketing and strategic plan
Culture & People Management
Venture Builder
Client: Venture Building studio with high turnover rate
Intervention: Reviewing feedback from departing employees, analyzing turnover data, and working with founder on goals, motivation, and root causes of the issue using organizational behavior principles
Deliverables: Roadmap to enhance company culture in the next 6-12 months using “employee cycle” as a foundation; Toolkit to foster dialogue and feedback loops across levels of the organization; Working sessions with founder to strengthen leadership skills, sense of ownership and managerial agility
Client Pilot
InsurTech
Client: Insurtech early stage launching AI/ML pilots with industry incumbents
Intervention: Client meetings and onboarding, product testing and delivery, client report and feedback to tech and product teams
Deliverables: Client meetings; Client report; Feedback on product; Action plan with tech (CTO, Head of Science and developer) and product teams
Culture & People Management
Social Impact
Client: Growing social impact startup looking to build strong culture for remote workers
Intervention: Status quo assessment, best practices benchmarking and in-depth organizational behavior research (incl. academia), coaching and training sessions with co-founders and HR
Deliverables: New culture roadmap; Onboarding toolkit; Reading material and employee briefing
Diversity & Inclusion
FinTech
Client: Crypto / Fitness startup struggling to hire women (especially in tech roles) with executive team reluctant to invest in diversity
Intervention: Recruitment feedback analysis, HR and CPO training, values & culture audit to grasp underlying problem and find a way to onboard executives
Deliverables: Roadmap to attract, retain and onboard women hires – expanding into building transactional and sustainable diversity; Bespoke toolkit to implement long-lasting change at company and C-levels
Business Model Pivot
Social Impact
Client: Social impact organization supporting women startup founders through storytelling and community building looking to re-build momentum
Intervention: Assessing organization status quo, current value proposition and potential USP based on founder’s experience and current members; diagnosing what triggered loss of momentum and how to boost the organization’s value-add; using design thinking to develop new business model
Deliverables: New target market using personas and go-to-market strategy in line with organization’s legal structure and ethos and founder’s ambition
Fundraising
Performing Arts
Client: Incubator for emerging choreographers looking to raise funds to support annual cohort
Intervention: Fundraising strategy, project positioning (“equity story” equivalent), exploration of alternative and international funding options (e.g. corporate funding and revenue streams, event curation)
Deliverables: New positioning to increase outreach and widen investor pool; Strategy to find and target relevant donors and sponsors; Event curation and marketing strategy; Shortlist of relevant corporates and contacts; Business introductions
Strategic Planning
VR / Gaming
Client: VR/Gaming pre-seed looking to optimize strategic planning before raising funds – while developing MVP
Intervention: Working directly with founder to establish 12-month goals and milestones; assessing available internal capabilities and accessible funding and operational resources; building lean systems to support plan delivery
Deliverables: 12-m strategic plan and roadmap; Monthly budget plan; Hiring plan and options; Cost-efficient project management tools
Workshop
Entrepreneur Community
Client: 70 members of entrepreneur community looking to understand organizational behavior frameworks and see how to apply them in their ventures
Intervention: Workshop design with subject expert to cover both theory and cases for practical application; rehearsals; content drafting and workshop animation
Deliverables: 2h workshop lead in collaboration with matter expert and working session in smaller groups
Donor & Sponsor Marketing
Performing arts
Client: Non-profit organization providing business training to dance entrepreneurs looking to expand donor & sponsor pool
Intervention: Building marketing, consideration and tiering plan for donors and sponsors, market study and competitive benchmarking, product and value proposition analysis
Deliverables: Comparable benchmarking; Marketing plan (incl. sponsor and donor tiering and consideration)
Go-to-Market
EdTech
Client: EdTech startup with a non-profit arm and solid MVP looking to test for-profit product-market fit and generate first leads with lean resources
Intervention: Commercial strategy, brainstorming sessions with CEO and sales team; competitive analysis; prospect shortlisting for each vertical; identifying of key contact points
Deliverables: Target verticals; Prospect shortlist; Marketing and strategic plan; Sales onboarding and training; Business introductions
Culture & People Management
Fintech
Client: Fintech high-growth scaleup aiming to become a culture leader in the next 3 years
Intervention: Assessing status quo and understanding how fast-paced recruiting and international expansion will affect it; identifying best practices and building a proprietary flexible and growth-resilient system; boosting employee engagement through system thinking
Deliverables: Roadmap and playbook for intrapreneurial ecosystem - including cost assessment, organizational structure, and internal communication strategy
Market Entry
Social Impact
Client: Social impact startup in L&D space looking to enter new geography
Intervention: Market analysis, customer segmentation and use cases development - offer tailoring to match local specifics and assessment of market entry options
Deliverables: List of prospective partners to build alliance; List of 3 key use cases to generate leads through focused efforts – 10 prospects each; Pitching material with key USPs for each use case
Digital Transformation
Professional Services
Client: Well-established professional services company looking to build online presence and digitalize offering
Intervention: Assessing company’s USP via competitive benchmarking and working sessions with founder; coordinating with graphic and website designers to build online branding; developing social media strategy and online customer acquisition funnel from scratch; creating customer journey across platforms; leveraging lean methodologies to deploy new structure rapidly at limited cost; team training
Deliverables: Clear and distinctive online positioning; Social media strategy; New website; Clear customer journey; Roadmap to market/sell products online
Go-to-Market
VR / Gaming
Client: VR/Gaming pre-seed looking to develop and implement Go-to-Market strategy to build brand recognition and test demand for L&D product /product-market fit (learning soft skills through roleplay)
Intervention: Working sessions with founder to define brand and product narrative, build user personas, create value matrix and identify relevant use cases
Deliverables: New target verticals (B2B vs. only B2C previously); Clear branding (website, content, visuals); Go-to-Market operations; Content strategy roadmap
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